Square Hue is a nail-polish subscription service that releases a limited-edition collection themed around a specific destination each month. Unlike Julep, which offers some level of choice among several polishes each month, Square Hue sends the same colors to all subscribers, and the only hints as to contents are whatever sharp-eyed observers can glean from the single sketch released to tease each collection. Each box includes three 0.5 fl. oz. bottles in a distinctive cube shape, plus a card listing each color and its finish. All polishes are “5-free,” meaning they do not contain formaldehyde, toluene, DBP, camphor, or formaldehyde resin, if you care about that sort of thing (I personally love all the chemicals, but that’s just me). Square Hue also donates a portion of its proceeds to various humanitarian campaigns, most notably the fight against human trafficking.
The September collection was devoted to Sydney, about which I know nothing other than it was the home of fish-out-of-water transfer student Sandy Olsen in Grease. That being the case, I can’t say whether these colors particularly evoke the city — all I know is that to me, they evoke a Thanksgiving tablescape. Let me tell you about it, stud.
This month’s collection included two microshimmers and a high-gloss crème. An important note about microshimmers: I am usually not a fan. Unless the formula is perfect — not too thin and not too goopy — it’s difficult at best to apply them without leaving lots of visible brush strokes in the finish. Sad to say, the two microshimmers in this month’s collection did not have perfect formulas — I found them both to be bad about dragging, which made the application very uneven. I ended up using three coats of each to get them to level out at all, plus top coat, and they still didn’t look great. Why-yi-yi-yiiiiiiii?
“Oxford Street” is a yellow-gold microshimmer, while “Crown Drive” (or “Crown Street,” if the accompanying card is to be believed — hello, Square Hue, I know an editor who could help you with these discrepancies) is an orange microshimmer. Am I the only person who sees vivid microshimmers like these and immediately thinks of ribbon candy? (And how many times can I work the word “microshimmer” into a single post? It’s like the nail-polish version of “Malkovich Malkovich? Malkovich.”)
“King Street” is a crème finish, and it applied much more smoothly than the first two polishes, only requiring two coats for full coverage. On the down side, it also dried much darker than it appears in the bottle — what looked like a bricky-red there ended up looking like chocolate syrup in certain lights and brown-leaning oxblood in others on my nails. (As my fingers show, it’s also a stainer.) I love a vampy, dark wine shade, but this one just doesn’t do it for me. I’m no stranger to heartbreak (nor do I have psoriasis).
But hope springs eternal — next month: Milan!
Cost: $19.99/month (with shipping)
Contents: 3 limited-edition polishes available only through Square Hue during that month (if you want a previous month’s collection, check out people’s swap boards or Storenvy)
Link to sign up: www.squarehue.com (according to the site, new subscribers will also get a surprise bonus collection when they sign up — this will be a random collection from a previous month)